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Brief Published: 3 Jul 2015

Digital Taste Simulator


Currently competing as part of the Electrolux Design Lab, an annual product design competition run by the Swedish appliance company, BUD is a tabletop device that enables individuals to 'taste' virtual food.

The device works via a simulation-game that offers individuals the opportunity to combine a host of different ingredients to create their own dishes. They can also recreate recipes stored on the device.

Dishes can then be tasted using 'samplers' – miniature spoon-like utensils that send 'flavour replication' signals to the brain via the taste buds.

Sensory dining experiences – where taste is recreated or heightened by sound, smell or colour – are becoming more popular as the cost of technology lowers. Similarly, concepts that promote healthy eating by allowing customers to taste unhealthy foods without physically consuming them are beginning to come to the fore as discussed in Virtual-Reality Dining.

For more on sensory dining experiences see British Airways' Sensory Menu, Sonic Wine Bar and Digital Dining. For more on the use of virtual reality in hospitality see Marriott's 4D Travel Experience and On-Board with Virtual Reality.

For more on how our kitchens may evolve with new technologies, see Kitchen of the Future.