Alcohol App Flaviar ‘Visualises’ Taste
Billed as "the closest you'll get to tasting a whisky before buying it", Flaviar is a free app that presents users with visual depictions of the flavours associated with particular alcoholic drinks.
Available on all Apple products with iOS 7 or above, the app displays visuals of the flavour profiles that make up a particular beverage, known as a flavour spiral. Each flavour spiral comprises a selection of 252 flavour components.
With a database of around 10,000 different spirits, the app also presents information on distilleries and production methods, tasting notes and reviews and ratings from its 600,000+ users. Drinks can also be purchased directly from the app in tasting packs or full-sized bottles.
"This sort of experience taps into the notion of 'everyday expertise', where complex and intimidating product categories are being made more inclusive to a wider catchment of consumers," says Mandy Saven, head of Food, Beverage & Hospitality at Stylus. "It will be interesting to see how these virtual tasting notes could be applied to other products like coffee and even perfume."
For further insight into the ways in which alcohol is being made more relevant and accessible to consumers, see Gen Y: The New Wine Consumer and Reframing Wine. For broader insights into developments in this realm, see Alcohol Trends 2015.