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Brief Published: 22 May 2012

The BFC Launches London Collections: Women

Extra

The British Fashion Council (BFC) is to launch London Collections: Women, a dedicated platform for pre-collections that will run off the back of London Collections: Men, Spring/Summer 2013. The menswear fashion week debuts in London this June.

London Collections: Women aims to promote designers and brands retailing resort and mainline collections between seasons. The event will be sales-focused, with designer showrooms presenting trans-seasonal collections to buyers, press and stylists. Designers already confirmed for next month’s event include House of Holland, Paul Smith, Anya Hindmarch, Roksanda Illincic, Paul Smith, Pringle of Scotland, Roland Mouret and Anya Hindmarch, although applications to participate remain open.

The new one-day event comes after the BFC last year released a guide to pre-collections, and further indicates the significance of resort and cruise collections for retail. The increasing importance of pre-collections reflects a new, clued-up consumer who demands frequent new drops of directional pieces. As Karl Lagerfeld observed last week at the unveiling of Chanel’s Cruise 2013 collection, "nothing is more boring than a shop where you have the same thing for six months".

London Collections: Women will run on June 18, following London Collections: Men, which runs from June 15-17 2012.

London Collections: Women

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