We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 16 Sep 2011

Freggo’s Sensational Ice Cream

Extra

Digital agency OgilvyOne London and public art group Greyworld have collaborated on a colourful data visualisation programme for London-based Argentinian ice-cream boutique Freggo.

Pairing seven sensorial factors – creaminess, intensity, sweetness, juiciness, sharpness, richness, resonance – with visual elements, the software asks customers to measure the level of each characteristic for the flavour they have chosen. The system then converts the data into a unique visual that represents the customer’s taste experience, in keeping with the brand’s Sensational Ice Cream campaign.

Freggo’s progressive approach is one of several innovative methods for exploring sensorial experience that has been noted by Stylus recently, indicating a trend for engaging the senses using unexpected colour and form.

OgilvyOne
Freggo
Greyworld

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS