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Brief Published: 16 Sep 2011

Freggo’s Sensational Ice Cream


Digital agency OgilvyOne London and public art group Greyworld have collaborated on a colourful data visualisation programme for London-based Argentinian ice-cream boutique Freggo.

Pairing seven sensorial factors – creaminess, intensity, sweetness, juiciness, sharpness, richness, resonance – with visual elements, the software asks customers to measure the level of each characteristic for the flavour they have chosen. The system then converts the data into a unique visual that represents the customer’s taste experience, in keeping with the brand’s Sensational Ice Cream campaign.

Freggo’s progressive approach is one of several innovative methods for exploring sensorial experience that has been noted by Stylus recently, indicating a trend for engaging the senses using unexpected colour and form.