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Brief Published: 4 Nov 2010

Digital Luxury


Next week Ralph Lauren will host a cocktail reception and outdoor screening to celebrate ten years of digital innovation with the RL brand and the launch of its new digital flagship (website) in the UK.

Having previously been available only in the US, the site provides styling advice and editorial content – including features and interviews, as well as a transactional retail platform for the label’s latest collections.

Combining art, technology and fashion, Ralph Lauren will be joining other luxury brands, such as Gucci, in launching a digital flagship store with content that can be viewed globally.