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Selling to Skintellectuals: Beauty's New Consumer

Thanks to advances in technology and increased transparency around ingredients, an emerging breed of hyper-knowledgeable shoppers – the ‘skintellectuals’ – are rapidly changing the world of skincare. These customers are more demanding than ever, seeking value for money, hardworking formulas and clinic-worthy results at home. Stylus explores this growing consumer group, and how brands should target them.