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Digital Mimic

Further developing our Creator concept, designers and artists are recreating an imaginative, digital-led aesthetic through conventional techniques. Physical making and drawing mimic digital effects, informing the next generation of craft and design. We are seeing the lines between digital and analogue begin to blur.

The palette is centred on colourful mid-tones, such as Crayon Blue, Mauve, Seagreen and Satsuma, lightened by cool glowing hues of Lilac Light, Cold Light and Yellow Phosphor. Solder adds a soft metallic sheen to the range.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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