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Brief Published: 30 Jun 2011

Crafternoon Delight


To celebrate the opening of Ruschmeyer’s in Montauk, New York – the newest opening from hotel group King & Grove and one of the Hampton's most covetable new hotspots – clothing brand Madewell is hosting Saturday ‘Crafternoons’ at the resort.

Owned by the J.Crew retail group, Madewell has youthful, laid-back aesthetics and values, making it a perfect match for Ruschmeyer’s, whose own style is described by King & Grove as “evoking memories of a nautical summer camp”.

Fitting snugly with the hotel's prominent activity schedule – the venue has live performances and sports on tap – at Crafternoons, guests are invited to commune on Ruschmeyer’s expansive lawn and take part in fun craft activities, such as tie-dying free sarongs.

Keep a lookout for our report on more of the latest intelligent retail/hotel affiliations, coming in August.


King & Grove