In collaboration with 12 artists from around the globe, Coca-Cola and American airline Delta have created a range of visually arresting tray table designs inspired by the artists' styles as well by as the airline's most popular destinations.
Installed as functioning tray tables on one of Delta's 767 flights, the flying art gallery seeks to celebrate the themes of optimism, travel, refreshment and happiness. Artists involved in the project include Sac Magique, Adam Pinsley and Skip Hursch, who created tray art based on Amsterdam, Atlanta and Mexico City respectively.
The original designs can also be viewed on Concourse A at Atlanta's Hartsfield-Jackson International Airport. Additional content including behind-the-scenes footage of the artists at work on the project is available through Delta and Coca-Cola's social media channels.
The ongoing partnership between Coca-Cola and Delta is 90 years old this year, having originated in 1927. The bond strengthened in 1941 when Delta moved its headquarters to Altanta, where Coca-Cola is based. The carbonated drink has been offered on Delta's flights ever since, serving 354 million of the beverages per year.
For more on innovative airline activations, see In-Transit Innovations, part of our Future Service Industry Trend. Meanwhile, our The Future Guest Industry Trend unpacks the needs, mindsets and sensibilities of contemporary travellers. In particular, see Wandering Wellness for insights into generating calm and happiness for harried passengers.