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Brief Published: 10 Jun 2014

Nike 3D-Prints For The World Cup

Extra

Global sportswear brand Nike has designed what it’s touting as the world’s first 3D-printed bag for players in the Fifa World Cup football tournament, taking place in Brazil from June 14.

The Rebento duffle bag – named after the Portuguese word for ‘explode’ – features a mesh constructed of laser-sintered nylon, and is designed with the same pattern found on the underside of the Nike Flyknit boot.

The brand has also produced aerodynamic 3D-printed shin guards with a webbed honeycomb structure in place of foam, which is traditionally used to absorb shock. More lightweight and breathable than standard guards, Nike’s example demonstrates that 3D printing can offer better design and functionality.

Luxurious finishes in gold also show how 3D printing could be positioned within the luxury market, shedding its associations with a rough, DIY aesthetic. At the latest Decoded Fashion Summit in London, British designer Lulu Guinness discussed how the technique could eventually be adopted by luxury brands aiming to reach far-flung clients. By providing printing codes in place of the finished item, brands can offer consumers the option of printing their desired product at home.

As in product design, we are expecting 3D printing to further develop and alter the way we produce, consume and experience fashion. For now, see how Dutch designer Iris Van Herpen is experimenting with the process, and find out how material innovations are accelerating its adoption in mainstream fashion in Fashionable Synthetics

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