Domino’s Emoji Literacy Cards
Global pizza delivery chain Domino's has teamed up with London-based creative agency Crispin Porter + Bogusky on a set of emoji literacy cards, helping customers get to grips with the digital graphic symbols.
The flashcards follow the launch of Domino's emoji ordering service, which allows US customers to place orders on Twitter using the hashtag #EasyOrder, or simply by tweeting the pizza emoji.
The cards – which can be ordered online for free or printed at home – aim to help non-tech-savvy parents and baby boomers communicate more effectively with their children and millennials, who regularly use the symbols in electronic messages. For more on how brands are incorporating digital practices into children's dining, see Child-Friendly Dining.
With social media sites such as Instagram reporting that almost half of all text posted on the site in the UK contains at least one emoji, brands are wising up to the importance of connecting with consumers through this medium. For more, see The Emoji Economy and Emoji-Based Food Delivery.