Beyond anticipation for the millennium, 2020 is the milestone year that has always denoted ‘tomorrow’s world’. Now, our global colour specialists have forecast the trends that will land in real life for this once-futuristic year.
By looking across the creative industries and the worlds of art, technology and science, they’ve foreseen an exciting, vibrant and positive tomorrow – a tomorrow that’s coming fast.
Here are their three defining trends:
1. Time Travel: Look Back to Look Forward
Our research this season has seen us jumping into the future whilst looking back at landmark highlights from the past. 2019 marks the 50th anniversary of the first manned moon landing, which not only signified a huge technological accomplishment, but also impacted design and aesthetics.
Half a century later, designers are revisiting the symbolism of the moon and celestial formations in a modern context. We’re seeing mysticism being captured aesthetically, through a redefined space-age palette, in augmented environments and products. Three shades from our Colour Spectrum S/S 2020 capture this trend: pale purple Cosmos; vivid, lunar-inspired Dark Windsor; and a particularly spectacular shade of Neon Peach that I want to surround myself with from this day forward.
2. The New Age of Nature
We’ve been citing the importance of biophilic design within our everyday lives as part of a wider wellbeing trend. As we design sensitively for the future, we look for ways to convey nature’s fluid rhythms and irregularities through enriching patterns and finishes.
Lauren Chiu, our senior editor of Colour & Materials, says: “For Spring/Summer 2020, we imagine calming utopias where living colour nourishes our senses alongside materials that grow and evolve, nurturing our mind and body as they mature.” A botanical palette includes mineral Blue Shale, verdant Reseda Green, and chalky, soothing Rosaline.
3. Humanity’s Global Heritage
In our wider consumer trend research, we’ve been questioning what it means to be human today – considering what unites and divides us, while acknowledging the crucial role of diversity in society’s wellbeing. For a bright, borderless future, we’re inspired by a rich and resourceful aesthetic that draws influence from a broad global audience.
An appreciation of cultural heritage and skills is leading an exploration of traditional craft, as we see time-honoured techniques being invigorated through contemporary construction. This is where colours that convey history and age-old character – like deep Indigo Ink, stripped-back Vanilla and energising Emberglow – come in.
Here, I’ve presented a sample of just nine of the 48 colours that make up our biannual Colour Spectrum, a glimpse at the colours we should prepare to embrace in 2020.
Alongside our global colour specialists, our advisory team can create bespoke colour forecasts with ideas for application. If you’re interested in finding out more, please do get in touch with our Advisory team.
Wishing you a colourful month,
Chief Creative Officer