Following our Top Beauty Looks on Pinterest in 2015, we look at some of the most-pinned hair styling, colour and cut images on Pinterest, with analysis on how these trends can direct brand development.
- Colour Craze: This whimsical image of pink hair by Drop Dead Gorgeous Daily was repinned more than 11,000 times on Pinterest. Elsewhere, stylised images of rainbow to grey, purple and green hair looks were equally among the most pinned, signalling a continued focus on hair colouring. In Product Projections 2016: Hair, we highlight hair colouring as a key trend driver for 2016. Also see Kaleidoscopic Hair: New Directions for more in-depth analysis on hair colour trends and products.
- Shaggy Crop: Thanks in part to celebrity adoption, the choppy shoulder-length crop was another key Pinterest hair look in 2015. Worn with a soft, heat-styled wave, and seen predominantly with soft contouring colour streaked throughout, this look requires dedicated styling tools and products to achieve its polished nonchalance. With growing interest in the style, brands offering fuss-free styling solutions will come out on top.
- Curls & Waves: Similarly, the continuing popularity of curled and waved styles among a variety of consumer groups suggests the perfect curl or wave is still relatively difficult to master. This opens up an opportunity for brands to develop products that create these styles perfectly each time.
At November’s CEW business event What Next for Hair? in London, Flynn Matthews, global insights lead on home and personal care at Google, noted that consumers don’t associate bad and good hair days with the products they use. “It’s just luck for them,” she said. “Brands have a huge opportunity to own that space.”
- Braided Up-Dos: Elsewhere, loose, tumbling, braided up-dos provided key consumer inspiration for events such as music festivals and weddings. Particularly popular in the US, these looks inspire online searches for instructional DIY videos (according to Google, braids were one of the most searched-for beauty terms in 2015) and create a platform for click-in and stick on accessories. See The Future of Temporary Tattoos for more on hair options and Selfridges’ Braid Bar for more on the trend for braids.