We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 7 Mar 2011

Google Android aims for More Precise Colour


Google’s latest update for its mobile software, Android 2.3.3, sees the digital giant stepping towards more accurate colour display by readjusting the colour temperature of its programs.

Choosing to lower the temperature standard so as to "more accurately reflect darker colours at all brightness levels", Google’s changes have resulted in mixed reactions. While optimising the spectrum for many handset users, Samsung Nexus S owners have found their displays to be bleached, washed out or yellowed.

Google’s step to improve handset colour accuracy is a significant indicator of both the importance of portable visual technology and colour in our everyday lives.