No longer just an American preoccupation, Halloween has morphed into a near-universal retail holiday, with spending rising yearly. While there’s something for everyone (food, beauty, interiors), this year’s biggest spenders look set to be millennials, targeted via activations teaching the pro art of disguise, dedicated digital pop-ups, and digital tools rooted in mysticism.
Halloween Retail ‘18: Selfie Services & The Virtual Mystical
Existing user login
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.