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Halloween Retail ‘18: Selfie Services & The Virtual Mystical

No longer just an American preoccupation, Halloween has morphed into a near-universal retail holiday, with spending rising yearly. While there’s something for everyone (food, beauty, interiors), this year’s biggest spenders look set to be millennials, targeted via activations teaching the pro art of disguise, dedicated digital pop-ups, and digital tools rooted in mysticism.