Scent, Emotions & the Subconscious: Shopper Brain Conference
The Shopper Brain Conference, to be held in Amsterdam from October 5-6 2017, promises to explore the intersection between retail and consumer-centric neuroscience. Topics will include the hidden psychological drivers behind purchasing behaviour in a digitised, multichannel era, and the best ways to build emotional attachment.
Here are some of our most anticipated sessions:
- Scent in a Virtual World: Andy Myers, director at UK neuro-marketing consultancy Walnut, will speak about the role of scent in improving retail experiences, including how it can be used in conjunction with virtual reality, and what a multisensory approach means for the future of physical retail environments.
- Psychology of Seamlessness: Ana Iorga, founder & chief neuroscientist of UK consultancy Buyer Brain, will delve into the psychology behind the growing demand for seamless, low-hassle retail experiences.
- Motivational Levers: Frank Buckler, chief executive of German strategy consultancy Success Drivers, will discuss Artificial Creativity, a project deploying machine learning to uncover the best emotional levers for different consumer groups. It found, for instance, that the best way to sell products to mothers is to talk about their intelligence, rather than focusing on their children, as might be expected.
- Emotional Intelligence: Liraz Margalit, head of behavioural research at US digital customer experience agency Clicktale, will focus on online shopping and the current psychology behind it. She will explain how to use data and non-verbal signals, including emotion recognition tech, to build a more cohesive, in-depth picture of a consumer’s state of mind.
Full coverage will be published on October 16.