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Brief Published: 24 Apr 2018

Scentbird Launches Unisex Lip Balms


US fragrance subscription service Scentbird has created a range of unisex lip balms with sophisticated scent profiles, tapping into demand for luxury everyday essentials.

The four cruelty-free balms contain plant-based ingredients such as rosehip and avocado. According to the brand, the plant oils (in combination with shea butter and cocoa butter) lock in moisture, while reducing the appearance of fine lines.

Scentbird’s fan base helped to create the balms – the brand analysed the most popular fragrance purchases to produce a combination of holistic and experimental cocktail-inspired scents. For example, Modern Rose combines rose, mandarin, pink musk and Prosecco.

This product launch also feeds into a growing trend: the blurring of fragrance and flavour to create dynamic beauty experiences. For more on this, see our Industry Trend The Future of Flavour.

Each lip balm also has a patented metal applicator that delivers a cooling effect and enhances circulation to plump the lips. It also ensures the product is applied precisely, which helps the active ingredients sink into the lips more effectively.

This packaging innovation caters to a growing consumer desire to reinvent familiar products so that they are easier to use. Additionally, the weighty metal in the applicator creates the feel of a more luxe product.

For deeper insights into functional and luxury packaging, see Redesigning the Everyday and Elevating Beauty.