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Brief Published: 23 Nov 2011

Lady Gaga’s Retail Workshop


American pop star Lady Gaga’s hotly anticipated holiday takeover of US department store Barneys New York is now officially open for business.

Never shy to bring in the creative big guns, the campaign – titled Lady Gaga’s Workshop – is a retail and design collaboration between the lady herself, artists Eli Sudbrack and Christophe Hamaide of multimedia art collective Assume Vivid Astro Focus, and the creative director of French fashion label Thierry Mugler, Nicola Formichetti (who’s also Gaga’s stylist).

Visitors enter through the main entrance to the store – which has been doctored to look like the mouth of a giant cartoon monster-like Lady Gaga – before moving up into an eccentric representation of Santa’s workshop, which spans the entire fifth floor of the store.

The shop sells exclusive apparel, cosmetics, accessories, jewellery, media, toys and treats from designers such as Kerin Rose and Pamela Love, that we can only assume the inimitable star has picked herself.

Lady Gaga’s Workshop is open until 2 January 2012, with 25% of profits going to the star’s recently launched Born This Way Foundation – a charity dedicated to anti-bullying initiatives.

Lady Gaga’s Workshop 

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