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Retail

The Male Groom Boom, USA

In the US, the male beauty market is booming; the result of shifting social attitudes and a new breed of services and products aimed squarely at men. We examine the emerging trends and strategies shaping a growing market.

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14 Feb 2014
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Known as the Q club, the scheme offers members plenty of perks over and above the average personal shopping service, including discounts on selected lines, subscriptions to affiliated publications and access to a "clubhouse", based in the brand's Regent street flagship store in London.

The Clubhouse includes a bar, a sofa area where clothes are brought directly to the customer, Sky Sports, wi-fi and a concierge service.

austinreed.co.uk
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