We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 4 Jan 2022

Seek Lets Fans Shop & Discuss Favourite TV & Film Looks

Extra
Euphoria

Capitalising on the taste for fashion inspired by both cinema and the small screen, American social shopping platform Seek lets users discuss and shop products from fashion-forward films and television favourites. Demand for such services is high – House of Gucci’s November release saw a 173% spike in searches for the brand on global fashion retail platform Lyst (Guardian, 2021).

When fans see something they like on-screen, they navigate to the show or film’s page on Seek-shop.com (currently in beta, launching early 2022), which displays the items in a familiar e-commerce grid fashion. Where this isn’t possible – for instance, shows like hyper-popular Netflix period drama Bridgerton – Seek displays pieces that reflect a production’s aesthetic. For example, US lifestyle brand Hill House Home’s popular Nap Dress appears on the Bridgerton page, a series that also sparked a 123% increase in searches for corsets on Lyst upon its December 2020 release (Refinery 29, 2021).

And it’s not just for clothing – related merchandise is key, too. For example, fans of HBO’s coming-of-age (teens, sex and high school) drama Euphoria’s soundtrack can buy it on vinyl through Seek. The network has also created a box set of books featuring the show’s scripts, interviews with the actors and sketches by US actress/model Hunter Schafer, who stars in the series.

Post-launch, Seek plans to build out the curated shops by partnering with costume designers, make-up artists, and other behind-the-scenes professionals in the hope of cross-promoting audiences, and making product discovery easier via new shows (and vice versa). Also planned are social features for fans to discuss clothes and products – details are yet to be confirmed. 

For more, see ITV Mainstreams Shoppable TV and Merchtainment.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS