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Brief Published: 1 Oct 2020

Self-Sanitising Textile Display Reassures Events Industry

Ultima Displays has launched a self-sanitising stretch textile display

Spurred by the Covid-19 pandemic, savvy manufacturers from various industries are expanding their usage of antiviral treatments. British visual communications provider Ultima Displays hopes to offer reassurance to the events and exhibition industry with its new self-sanitising stretch fabric for displays and partitions.

The textile is treated with Viroblock NPJ03 – an antiviral and antimicrobial treatment from Swiss textile company HeiQ, which is proven to be 99.99% effective within 30 minutes against Covid-19 (read more in The Brief). 

The firm’s core tension graphic displays, formulate display systems and magnetic displays will all be available in the self-sanitising fabric. The material’s antimicrobial properties can withstand up to 30 washes, meaning graphic displays can be kept clean.

According to Ultima Displays’ managing director Mark McCleery, “the treated stretch textile […] opens the door to fabric displays across retail, exhibitions, conferences and events” – a positive advancement for the industry, which has been hugely affected by the outbreak. For other future-facing events strategies, see Light-Impact Events.

Improved hygiene measures will need to be embedded into all public-centric events and environments to help rebuild confidence with the still-cautious consumer. Self-sanitising and antimicrobial treatments will prove instrumental to better consumer experiences.

Hygiene-conscious concepts are also being proposed for airplanes, restaurants and retail. See Healthy Materials for Post-Pandemic Living for an in-depth analysis of protective, hygienic and health-boosting materials for fashion, interior and architectural applications.