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Brief Published: 17 Apr 2018

Self-Service DNA Test Identifies Risk of Heart Conditions

Color Hereditary Heart Health Test

US-based company Color has added a new genetic testing kit to its line of products that detect predispositions to inherited health conditions.

The Color Hereditary Heart Health Test costs $249 and analyses a customer's genetics for mutations in 30 genes responsible for heart function, focusing on an individual customer's risk of developing cardiovascular complications such as arrhythmia and cardiomyopathy.

Once the genetic test has been completed, the scheme offers a holistic approach to follow-up care: returned positive results come with personalised screening guidelines and the company provides board-certified counsellors for customers to discuss future health plans. Ongoing support and advice is also offered, alongside discounted test prices for family members if a customer's results indicate a genetic risk.

The Hereditary Heart Health Test joins Color's range of three other genetic testing kits, which screen for the risk of breast and ovarian cancer, as well as the possibility of developing high cholesterol.

The global wellness industry is now worth over $3.72tn (Welltodo, 2018) and tech companies are getting behind a push to improve wellbeing through personalised testing, wearable tech and accessible healthcare innovations. "The thing we ask ourselves every day," says Color co-founder and former Twitter engineer Elad Gil, "is 'how can we help facilitate things so precision medicine will be available to everybody next year or in two years?'"

Health and fitness technology dominated the Wearable Technology Show in London this year. For more health-based innovations, read the report here.