Tapping into sensory aspects of physical retail seduction that appeal as much to Gen Z as their predecessors, shrewd brands are elevating the store experience via amplified scent, sight, sound and tactility. From wild illusion to transformative stimulation, we track the inspiring interiors and materials maximising physical design.

Sensory Brand Spaces Pt. 1: Illusion, Disruption & Reaction

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.