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Sensory Brand Spaces Pt. 2: Sanctuary & Gilded Urbanism

Trading on the sensory aspects of retail seduction – as yet unmatched by mainstream e-commerce – savvy brands are bolstering their store concepts via amplified scent, sight, sound and tactility. From subtle sanctuary and brand cocoons to a new breed of urbanised luxury, we trace the inspiring interiors and materials maximising physical design. 

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