As researchers and scientists continue to unpick the complex subject of flavour and its relationship with the five senses, this knowledge is being used to sharpen the sensory-laden experience of eating and drinking. This 'taste trickery' is especially important for all brands concerned with health and wellness.
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.