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Brief Published: 6 Apr 2016

Sephora Accelerate: Beauty Start-ups

Sephora Accelerate

Helping female-founded start-ups to design the future of beauty, international beauty retailer Sephora’s Accelerate incubator programme has announced its new brand participants.

Eight American beauty companies specialising in skincare, cosmetics and tech will take part in a boot camp-style programme at its San Francisco headquarters. They will each receive funding of $2,500 and will be given exposure and the opportunity to build relationships and contacts within the industry.

Alongside their vision and potential, brands have been selected based on their social impact – whether through donating profits to charity, supporting local artisans or using sustainable ingredients.

The main aim of the initiative is undeniably to support and foster female business talent. “Even in the beauty industry, where most customers are women, female founders are still under-represented. We see a unique opportunity to draw from our history of working with entrepreneurs to build a supportive community for early-stage female founders,” said Corrie Conrad, head of social impact at Sephora.

The Brands:

Glossgenius: Glossgenius from New York acts as a digital personal assistant for independent beauticians – helping them grow their business with client engagement and marketing tools.

One Love Organics: This Georgia-based brand is one of the few Ecocert-licensed manufacturers for natural and organic cosmetics in the US. Its skincare range is also environmentally friendly.

Myavana: This data-driven recommendation system analyses consumers’ hair in its lab and creates a hair profile for them. Private consultations, exclusive tutorials and recommended products create a more personal hair care experience. The brand is also based in Georgia.

Thrive Causemetics: From Seattle, Thrive Causemetics markets luxury, high-performance vegan cosmetics. For every product purchased, one is donated to a woman undergoing cancer treatment.

Eu’Genia Shea: Brooklyn-based Eu’Genia Shea formulates products with 95% pure shea content. Its transparent supply chain empowers women in Ghana.

Laxmi: This luxury, San Francisco skincare brand is “dedicated to prioritising humanity” by providing work for women around the world. The luxury element is seen in its use of pure, rare and effective botanicals in its formulas.

Sahajan: From Canada, Sahajan taps into the growing trend for organic, Ayurvedic skincare (see Wellbeing: Lifestyle-Driven Beauty for more on Ayurvedic beauty). We expect to see more from these brands in the coming year.