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Sexual (R)evolutions: Attitudes to Intimacy & Desire

Striving for sex positivity, consumers are increasingly pushing past prudishness to express their desires and revise intimacy etiquette, aided by enlightened education and wellness tools. We identify lingering societal obstacles to pleasure – from pandemic-induced stress to outdated stigmas – and the new initiatives toppling these barriers, regardless of gender, age and orientation.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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