We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 19 Oct 2015

LA Retail: Autumn Openings, 2015


From cult brand flagships and sustainable store designs, to tech-powered beauty boutiques and a sports concept honouring the industry's local greats, autumn brings an eclectic mix of retail concepts to LA. We select the highlights.

  • Cult of Owens: LA-born fashion designer Rick Owens has opened a vast flagship in Hollywood, designed by Italian architect Anna Tumaini. Located in a 5,200 sq ft former factory, the interior is monochromatic, severely angular and enveloped in concrete – a homage to brutalist architecture. Features include Owens' signature seating made in his own image (referencing the work of British pop artist Allen Jones), a serene 'chill area', and a monolithic 'fog wall' that pumps out smoke at the push of a button. 

For more on cult brand figures and the value of cultivating 'fandoms', see also Rites, Rituals & Culture Clubs in our Macro Trend New-Era Luxury.

  • Nike Honours Local Icons: Nike has unveiled its new West Coast flagship in The Grove outdoor mall – a three-storey, 31,000 sq ft space conceived to celebrate LA athletes. Key interior features include a huge "We are LA" mural of basketball star Kobe Bryant, and a mini soccer pitch featuring a mural by LA artist Tristan Eaton in honour of US soccer stars Alex Morgan and Clint Dempsey. The store is also home to the local Nike+ running club, who meet and train in an adjacent courtyard, plus a trial dribbling area for basketball enthusiasts. 

For similar tactics, see Athleisure Engagement Strategies and Sports Retail Reinvented.

  • NYX Social Beauty Flagship: LA-based beauty brand NYX Cosmetics has opened its first standalone boutique at the Westfield Santa Anita Mall. Key features include an interactive beauty bar offering a menu of pre-recorded virtual tutorials, and non-stop social media content pumped into the store via a series of digital screens. 

For more, see Bespoke Beauty: New Retail Strategies, Burberry: Tech-tastic Beauty, Seoul and AlpStories' Robotic Beauty.

  • Sustainable Branding: Sydney-based sustainable fashion and lifestyle brand Bassike has opened its first US boutique in Venice. Designed by Australian architect Kelvin Ho, the ultra-minimal boutique features floor-to-ceiling front windows that bathe the space in natural light, and concrete floors accented by Australian hand-dyed rugs, plus white oak and marble fixtures. The rear of the store offers a leafy courtyard for relaxation, adding to the casual residential ambience. 

See also Retail Domiciles for more on this homely aesthetic.

  • LA-based sustainable clothing and home goods label Industry of All Nations has opened its first bricks-and-mortar store on Abbot Kinney Boulevard, Venice. The no-frills, 700 sq ft debut store features fixtures made from surplus product boxes and simple industrial shelving. 

See also Vegan Retail Rising, USA, Eco-Ethical-Sustainable and IRDC 2015: Ethics & Local-Centricity.

  • Male Groom Boom Continues: LA-based bespoke suiting company Shayq has opened a 700 sq ft store-meets-styling studio, complete with classic barbershop, on La Brea Avenue. Discreetly luxurious, the hybrid space includes a suave lounge area featuring heavy velvet furniture, low lighting and exposed brickwork. 

See also Male Grooming NYC: Corner Shop and The Male Groom Boom.