New Store Openings: NY Highlights
Pre-empting the onset of the new Autumn/Winter 2013 fashion season, a slew of new fashion-store openings in New York highlight current innovations in store concept design.
Anya Hindmarch’s Studio: British accessories label Anya Hindmarch unveiled a two-storey 2,000 sq ft flagship (the first of a new global retail concept) on Madison Avenue, created by British designer Ilse Crawford. Conceived to resemble a working artist’s studio, the store includes a workshop on the upper floor where shoppers can have new leather products customised or existing ones mended. For similar concepts, see Revealing the Product Journey and Experimentation Hubs in the upcoming industry trend Future of the Store.
Super-Service at Valentino: Italian designer brand Valentino launched an opulent four-storey flagship (also on Madison avenue), notable for its Valentino VIP penthouse salon aimed squarely at ultra-affluent customers. The three-room salon offers bespoke fittings in an intimate space anchored by custom furniture designed by the store’s architect, David Chipperfield. See also Luxury Brand Temples.
Heritage Americana at Wolverine: Heritage US activewear brand Wolverine’s first NY store, located in the Nolita district, resembles an industrialised log cabin and features genuine vintage brand ephemera, including wooden beams from its first tannery, and reclaimed church pews. Vehemently pushing American-made products – an ethos also displayed recently by watch brand Shinola (see thread) – the store also stocks fashion items from brands including Tanner Goods and Bklyn Dry Goods. See also The New Americana.
Father and Son Retail at Alex Mill: Created by Alex Drexler, son of J. Crew chief executive Mickey Drexler, the Alex Mill’s new 400 sq ft Nolita boutique focuses on collections to be worn by both father and son. The narrow space features men’s items on one side, boys’ on the other. The airy and minimal space also features a striped gym floor, vintage props and a map of New York made from vintage Japanese denim.
See also The Male Groom Boom, How to Sell to Modern Men and Scissor: Mini-Me Retail for Fathers and Sons. For more on key New York store openings in the past six months, see Bite’s Custom Lip Lab, Warby Parker’s Flagship and Luxury Labels Descend on SoHo NYC.