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Brief Published: 24 Nov 2014

Alex: Modular Reusable Drinks Bottle

Alex Bottle

Designed in California, Alex, a reusable water bottle that screws apart for easier cleaning, is currently raising money through crowdfunding platform Kickstarter. The clever update on the conventional design is made from two halves that fit inside each other for compact storage at home or on the go.

As well as making it simple to clean (including dishwasher safe), the detachable design also allows ice or fruit infusions to be put in the bottle, yet taken out with ease. It can even be used as two separate vessels if sharing a drink with a friend, while its narrow profile allows it to fit into conventional drinks holders.

Made from stainless steel with a removable silicone sleeve on the lower half, a polypropylene band covers the join and matches the lid. The different components are available in various colourways for a mix-and-match approach that allows for personalisation by the consumer.

As seen at consumer goods fair Ambiente earlier this year, there is a growing interest in reusable bottles among eco-conscious consumers wary of bottled water. Convenience is key for this sector and, as demonstrated by Alex, keeping user behaviour at the centre of the design process can ensure a desirable product. This often means adding a small adjustment to a conventional design for increased functionality – see Ingenious Simplicity for further examples.