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Food, Beverage & Hospitality
Published: 30 Jun 2017

The Ned: Tiered Hospitality & Feminist Design

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The Ned

Located in a former bank in London's financial district, recently opened members' club, hotel and dining space The Ned is co-owned by New York hospitality brand Sydell Group and international members' club Soho House. The 1920s-themed space includes 252 hotel rooms, nine restaurants (with seven open to the public), several bars, a spa and a roof terrace for members and overnight guests.

  • Democratic Patronage: Accommodation ranges from 17-19 sq ft 'snugs' at £150 ($194) per night, to expansive suites costing £600 to £2,040 ($779 to $2,649) per night. Meanwhile, membership costs £3,000 ($3,896) per year. The establishment also includes a range of on-site restaurants. Parisian-style Café Sou serves baguettes and salads, while 24-hour establishment Millie's Lounge offers a British menu. There's also a Jewish-style deli called Zobler's Delicatessen (see also The Next Jewish Food Boom) and Lutyens Grill for members and hotel guests only.
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The Ned
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The Ned
  • Feminist Undertones: Located in London's largely male-dominated banking sector, The Ned has noticeably feminist leanings, deliberately ensuring membership is as gender-balanced as possible (currently standing at 45% female and 55% male). Reflecting this, on-site members-only bar The Vault features 100 pieces of artwork, 93 of which were created by female artists – reversing the 93% of top-level jobs currently held in the city by men. See Hospitality With Heart for more on hospitality with a political stance.
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The Ned
  • One-Stop Spa Shop: The Ned's luxurious spa includes treatments by London spa brand Cowshed, anti-ageing LED facials from IS Clinical, and express manicures and five-minute touch-ups from London-based make-up brand Trish McEvoy. The spa also houses revered Spanish hairdresser Miguel Perez's first standalone salon.
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The Ned

For more on how hotel brands are catering for the luxury consumer, see Future-Proof Hotels and Travel for the Agile Elite.

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