UK-based Sönd is a new anti-ageing skincare system specially designed for sensitive, eczema and psoriasis-prone skin. Its key ingredient is silica – found in quartz and naturally present in our bodies from birth – which is essential for maintaining general health and wellbeing.
Particularly pertinent to the beauty industry, silica is key in the formation of collagen – the most abundant protein in the human body, and the building blocks for our hair, skin and nails. Silica is a natural anti-inflammatory and helps the skin to retain water, as well as facilitating blood vessels to better deliver oxygen and nutrients to skin cells.
Formulated over the past three years by German scientists, Sönd’s skincare range comprises four products – Energising Mineral Supplements, Hydrating Face Spray, Revitalising Face Serum and Replenishing Face Oil – working collaboratively inside and out to boost collagen production and strengthen skin elasticity and firmness. The easy-to-follow, four-step routine and minimalist white packaging taps into our recent Simplicity Strategies report, which explores an emerging consumer desire to declutter the home and live a more streamlined lifestyle.
For more on inside-out beauty and regimes that combine nutricosmetics and cosmeceuticals, see Beauty 360 and Wellbeing: Lifestyle-Driven Beauty. For more on crystal healing, see Make It Magic: New-Age Beauty.