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Brief Published: 8 Sep 2015

Maille’s Smart Spoon Curates Flavours

Extra
Maille's Discovery Spoon

London-based design and technology consultancy Hirsch & Mann has teamed up with UK creative agency Mr President to create a new smart spoon for British-Dutch consumer goods corporation Unilever's luxury French mustard brand Maille.

The Maille Discovery Spoon enables individuals to record their favourite mustard flavours by simply tapping it on sensors positioned in front of different varieties of mustard in the brand's Piccadilly store in London. Once the user has picked the varieties they wish to log, they place the spoon into a connected jar that records their choices before offering French-inspired recipes and tasting notes based on their flavour selections via a dedicated app.

By taking note of consumers' taste and product preferences, tech-savvy brands are streamlining the buying experience by using this information to create personalised product and brand suggestions. For instance, global drinks giant Diageo has created a smart whisky bottle that detects when it has been opened before sending relevant and timely messages to drinkers, as explored in Smart Whisky Bottle.

Similarly, apps that tap into consumers' personal preferences before suggesting products they may enjoy are becoming increasingly commonplace. For more on this, see App Simplifies Alcohol Purchases and Social Wine App Targets Chinese Drinkers.

For more on location-based tech that customises the buying experience, see Marriott Trials Beacons and Sales-Boosting Beacons.

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