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Brief Published: 9 Oct 2017

Shoesie Updates E-Customisation


Brand new British software platform Shoesie is aiming to make footwear customisation such as that seen at NikeID or Australian label Shoes of Prey a realistic proposition for brands unable to invest in expensive proprietary tech or internal resources.  

The software, which launches today in tandem with Japanese sustainable footwear brand Po-Zu, is designed to deliver an easy-to-integrate solution for any e-tailer. It allows consumers to change the colour or material of component parts of the shoe (ie. the sole or the tongue) depending on the options the brand has enabled.

Giving brands entry-level access to the customisation phenomenon, there’s also an opportunity to add embroidered initials or letters to some parts of the shoe – with fulfilment in that instance only requiring a minimal change to stock products, not the overhaul of entire designs.

The accompanying digital dashboard supplied to brands also offers significant rewards by shining a starker spotlight on consumer behaviours. Every single interaction is logged.

“This is likely to create enhanced design decisions, better stock allocation and the data we’ll be getting from multiple brands will give insight on consumer demand and trends across a broad range of footwear,” says Shoesie co-founder Simeon Bird. 

With the global footwear market set to grow at a rate of almost 2% between 2017-2021 (Research & Markets, 2017), such concepts provide a major opportunity to make headway in the sector.

See also Customisation-Courting Flagships and Luxury Product Customisation Boom.

For more on the overarching need to liaise with consumers on a more flexible basis, see Reflexive Retail: Live, Emotional & On-Demand – part of our Liquid Retail Industry Trend.