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Brief Published: 26 Mar 2019

Shoptalk 2019: Two Retail Start-Ups to Know

Stylus highlights two of the most promising start-ups who exhibited at US retail conference Shoptalk (March 3-6 in Las Vegas). One combats theft at scan-and-go checkouts, while the other proposes a cost-effective means to make e-commerce images more inclusive.

Stylus highlights two of the most promising start-ups who exhibited earlier this month at the retail conference, Shoptalk. One combats theft at scan-and-go checkouts, while the other proposes a cost-effective means to make e-commerce images more inclusive.

  • Secure Scan-and-Go: As more retailers adopt self-checkout systems that rely on shoppers’ personal devices, theft is becoming a bigger issue. Combatting this problem, Munich-based Rapitag has created a Bluetooth-enabled security tag that communicates with a retailer’s mobile app and allows consumers to scan-and-go high-value items. Consumers point their smartphone camera at the tag which opens an in-app checkout window, and after successful purchase the tag unlocks. Retailers can also let customers reserve a product before arriving in-store, meaning the tag won’t open for other shoppers.

    Winner of the Audience Choice Award at Shoptalk’s Start-Up Pitch Competition, Rapitag was recently trialled by German electronics chain MediaMarktSaturn. For more on the rise of scan-to-go technology in-store see Omni-Commerce Gets Personal.
  • Inclusive Images at Scale: Multinational Allure Systems (AS) provides advanced computer vision and virtualisation software that helps e-commerce apparel sellers cost-effectively show garments on a wide range of models – a huge advantage in the era of body positivity, inclusivity and diversity. To create an on-brand portfolio of virtualised models, clients photograph a diverse group of models, each with a range of poses and expressions. Then, AS installs a new photo studio, complete with mannequins whose measurements match precisely those of the real-life models’. Studios are built at the brand’s fulfilment centre to maximise garment availability and eliminate shipping goods to studios – ultimately reducing costs. A stylist dresses the mannequins, takes a picture with one mouse click and sends it to AS which creates a composite image (overlaying the garments onto the virtualised models) that looks like the model is wearing the garment. Clients include French e-tailer LaRedoute.

For our coverage of Shoptalk, see Supercharging the Store.

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