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Brief Published: 18 Sep 2015

Products & Interiors Converge for Ceramics Brand

Maurhiro, Hasami

Japanese ceramics company Maurhiro has redesigned its Hasami store on the island of Kyushu with a display platform constructed from stacked crockery. Created by Tokyo interior designer Yusuke Seki, the installation comprises 25,000 reclaimed plates, cups and saucers. 

The cast-offs – discarded due to imperfections – were sourced from local makers in the Nagasaki prefecture, an area with a 400-year history of pottery production. Due to the quality control process, the flawed pieces are a uniform neutral colour, as they are rejected before the glazing stage. The resulting material is minimal, natural and serene, in line with Maurhiro’s aesthetic. Seki filled the pieces with concrete before stacking the ‘bricks’ into a raised floor, transforming the delicate material into a walkable surface. 

The display aims to evoke a sense of history and craftsmanship – an ode to the art of pottery and the region’s industrial legacy. For more on localised retail concepts, see Global Local: Warby Parker Miami, Gap & Starbucks Localise Stores and Specialise to Survive. For more on using localised production as a badge of brand honour, see The Value of ‘Made In’, Positive Provenance and Eco-Ethical-Sustainable.  

For more on the blurred lines between product, packaging and the store space itself, see Packaging Design Meets Store Concepts. For more on using natural materials and revealing the production process through retail interiors, see Store Design Directions in our Future of the Store Industry Trend