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Brief Published: 3 Sep 2012

Fresh Ink: Tattoo Moisturiser


As tattoos and body art continue to rise in mainstream popularity, US skincare and cosmetics brand A Beautiful Life has launched a moisturiser specifically formulated to protect tattoos and preserve the colour of the ink.

The Fresh Ink product includes botanical humectants that work to absorb water and subsequently keep a new tattoo moisturised. In addition to moisturising ingredients, Fresh Ink contains SRF – the brand’s patented antioxidant formula made from various Alpha Keto acids. These antioxidants and moisturisers work to enhance the appearance of new tattoos, helping to define the lines and colour of a new piece of body art.

A Beautiful Life states more than 75% of testers have responded positively to Fresh Ink, noticing a clear improvement in the appearance and definition of tattoos after using it daily for two weeks. Retailing at $19 (£12), Fresh Ink is currently available to purchase from various chemists and online retailers in the US, UK, Amsterdam and Norway.

Fresh Ink by A Beautiful Life