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Brief Published: 11 Aug 2011

Dunhill’s New Voice


Following on from its innovative spring/summer 2011 Voice campaign, which chose to feature heroic British men (from violin virtuosos to broadcasters) rather than celebrities, the luxury menswear retailer Dunhill’s campaign for autumn/winter 2011/12 is yet again aligning the brand with a new set of intellectually inspiring personalities.

Running across both the Dunhill website and the brand’s Day 8 app, which launched in December 2010 as a platform on which to showcase a selection of inspirational non-retail-related content, as well as on social networks such as Facebook and YouTube, the new line-up has both a theatrical and an adventurous bent.

First up is legendary explorer Sir Ranulph Fiennes, followed by theatre director Michael Grandage and principal ballet dancer of the Royal Ballet Company Rupert Pennefather. According to the brand, the men have been selected for “excelling in their field and possessing a timelessness displayed through traits such as humility, grace and dedication”.