Singles’ Day 2020 (November 11) – the annual deep discounts shopping ‘festival’ – smashed all records this year, having generated $74.1bn so far (Alizila, 2020). Luxury spending boomed thanks to Covid-19 tourism restrictions. Live streams in multiple languages boosted international engagement, while brand execs became influencers and the inclusion of smaller labels and a teaser festival stoked extra excitement. Here are the top 10 takeaways.
Singles’ Day 2020: Top 10 Takeaways
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