US skincare sales rocketed 13% in 2018, while make-up sales rose by just 1% (NPD, 2019). Stylus explores the drivers for new product development in this booming category – from supercharged formulas, to ‘multi-hyphenate’ beauty and targeted lip treatments, along with clean beauty’s ‘make do and mend’ makeover, and the rise of refills.
Skincare Projections 2020
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