Sky.P.A: Beer From The Clouds
Created by Scottish craft brewer Innis & Gunn, the production technique involved building an airborne 'cloud harvester’ to collect enough water to brew 500 pints of beer. The composition of the water was influenced by its geographic origin – in this case, the Atlantic – making it high in minerals that added flavour alongside hops and malts during the brewing process.
The brewer is known for its oak maturation processes and product innovations, including the world’s first ‘beer marmalade’. It’s currently crowdfunding via Crowdcube to raise £1m ($1.2m) for further product development.
As product developers, brands and consumers become more aware of the environmental impact of food and drink, we’re seeing an increase in climate-conscious products. This ties in with the uptick in ‘Climavore’ diets, where intake is aligned with nature’s unpredictable cycle, which is influenced by climate change and agriculture. See Culinary Provocateurs for more.
See also Supermarket Embraces ‘Climavores’ for more on how commercial brands are aligning their offerings with the earth’s natural cycle, and Alcohol Packaging Trends 2016 for further examples of ‘climate-reflective’ branding and packaging.