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Brief Published: 12 May 2011

Houston Museum New Colour-Led Identity


New York-based graphic design studio AHL&CO has worked with the Contemporary Arts Museum Houston to create a new identity for the gallery that incorporates overprinting with graphic forms derived from the building’s structure.


The branding’s colour palette mirrors the hues used in the CMYK printing process, layering cyan, magenta, yellow and black pigments on top of each other to create eight additional colours to be used within the museum’s media.


AHL&CO commented that the solution aims to focus on four objectives – “economy, versatility, flexibility, and ease of implementation” – while conveying the institution’s bold and dynamic programme.