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Brief Published: 11 Feb 2016

Smart Beauty: Connected Face Mask

Mapo connected beauty mask

Successfully crowdfunded on Kickstarter, Mapo is a connected beauty mask that offers professional skin analysis at home, enabling consumers to better understand the dynamics of their skin.

French tech company Wired Beauty claims to have translated scientific lab tools for the at-home device market – a segment expected to reach $54.2bn by 2020 globally (Persistence Market Research, 2016).

Made from soft, medical-grade silicon, the mask features sensors that measure the skin’s temperature and moisture levels. Data gathered in under one minute is sent via Bluetooth to an accompanying smartphone app, which records and tracks the skin’s health. It then determines the most effective products and beauty routine based on the user’s skin profile.

A bespoke product, the mask is created for each individual user from a 3D image of their face – ensuring highly tuned diagnostics and optimum comfort. Heating technology is also integrated around the cheek and forehead areas, which purports to aid the absorption of product.

For a more detailed exploration of the beauty device category and where the opportunities lie, see E-Beauty: Digital Device Boom and Rethinking Beauty: Digital Devices. See also our coverage of this year’s Consumer Electronics Show for the latest innovations in this market