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Brief Published: 7 Sep 2011

Chanel Takes Over Harrods

Extra

In homage to one of fashion’s most enduring heritage brands, luxury London department store Harrods has dedicated every one of its 23 Brompton Road windows – and a total of 20,000 sq ft of space – to Parisian fashion house Chanel.

In what is the retailer’s biggest collaboration with a single brand since it was established in 1849, and costing a reputed £4m ($6.4m) to stage, the store showcases Chanel’s entire Autumn/Winter 2011-12 collection. Displays are themed around an ‘enchanted forest’ – creative director Karl Lagerfeld’s inspiration for this season’s looks – and include a pack of wolves dressed in Chanel, as well as other fantastical woodland creatures.

In-store, Harrod’s interiors will be dominated by pop-up shops for fashion and beauty, as well as a walk-through installation titled Une Promenade, for the course of the three-week initiative. Limited edition products, including an £1,830 ($2,947) version of the ‘Harrods Green’ shopping bag will also be on sale.

Harrods

Chanel

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