Chanel Takes Over Harrods
In homage to one of fashion’s most enduring heritage brands, luxury London department store Harrods has dedicated every one of its 23 Brompton Road windows – and a total of 20,000 sq ft of space – to Parisian fashion house Chanel.
In what is the retailer’s biggest collaboration with a single brand since it was established in 1849, and costing a reputed £4m ($6.4m) to stage, the store showcases Chanel’s entire Autumn/Winter 2011-12 collection. Displays are themed around an ‘enchanted forest’ – creative director Karl Lagerfeld’s inspiration for this season’s looks – and include a pack of wolves dressed in Chanel, as well as other fantastical woodland creatures.
In-store, Harrod’s interiors will be dominated by pop-up shops for fashion and beauty, as well as a walk-through installation titled Une Promenade, for the course of the three-week initiative. Limited edition products, including an £1,830 ($2,947) version of the ‘Harrods Green’ shopping bag will also be on sale.