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Retail

Virtual Immersive Commerce

Advanced technologies capable of blending the borders between the physical and digital world are gifting brands with rich new opportunities to seduce consumers. From immersive experiences primed to boost remote and cross-channel connections to selling via simulations, we track a new era of digitally augmented retail.

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Published:
27 Aug 2014
BY: Katie Baron
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Overview
16 Dec 2014
NYT International Luxury Conference 2014
NYT International Luxury Conference 2014 NYT Luxury Conference 2014 The New York Times International Luxury Conference in Miami took the pulse of the luxury industry, exploring the influence of technology on craftsmanship, authenticity and more.
Consumer Attitudes
Leisure
12 Dec 2014
Holiday Pop-Ups 2014
Holiday Pop-Ups 2014 Holiday Pop-Ups 2014 With the digital era necessitating that smart brands spread themselves across multiple touchpoints, it's no surprise that 2014 saw a considerable surge in imaginative physical pop-up stores – with many designed to drive cross-channel traffic. Philanthropic ventures and commuter-focused concepts also emerged strongly. We select the best.
Retail
Store Concepts
09 Dec 2014
High-Tech Stadium Service
High-Tech Stadium Service High-Tech Stadium Service Recently opened in San Francisco, the Levi's Stadium is the most technologically advanced football arena in the US, heralding a new standard for mass entertainment venues.
Travel & Hospitality
Hospitality & Service
24 Nov 2014
Exploiting Insider Access
Exploiting Insider Access Exploiting Insider Access Social media has afforded consumers an unprecedented level of access to brands, fuelling a growing desire to know more about the people and processes behind them. From store concepts channelling behind-the-scenes-creativity, to digital campaign teasers, we highlight the key tactics – and how much to show to stay seductive.
Retail
Store Concepts
21 Nov 2014
Tokyo Designers Week 2014
Tokyo Designers Week 2014 Tokyo Designers Week 2014 Now in its 10th year, Tokyo Designers Week 2014 attracted more than 120,000 visitors to an event showcasing both domestic and international creatives from the worlds of design, art, fashion and music. Multipurpose products for contemporary living proved a popular theme, while immersive digital experiences also made a strong appearance.
Product Design
Highlights
13 Nov 2014
Intel’s In-Store Experience
Intel’s In-Store Experience Intel’s In-Store Experience Tech giant Intel has launched a series of branded product playgrounds in consumer electronics retailer Best Buy's stores across the US, to give shoppers a hands-on opportunity to test new products featuring its processors (laptops, two-in-one devices and tablets).
Retail
Store Concepts
04 Nov 2014
Augmented Colour
Augmented Colour Augmented Colour As the real and the virtual continue to blend, creatives embrace ultra-high-definition and augmented technologies to cast visions of life in the future. Digital multimedia projects combining real-time imaging capture and interactive gaming are changing the way we perceive digital colour.
Colour & Materials
Applications
28 Oct 2014
Bloomingdale’s: Big Omni-Reboot
Bloomingdale’s: Big Omni-Reboot Bloomingdale’s CA: Big Omni-Reboot Bloomingdale's Palo Alto location in California has just become its most technologically advanced, thanks to a series of renovations conceived to create a more compellingly connected, digi-physical retail experience. Interactive touchscreens, ultra-connected staff, and next-gen delivery tools have all been implemented by the upscale department store in a bid to stay relevant to the locale's tech-smart Silicon Valley clientele.
Retail
Store Concepts
27 Oct 2014
Virtual-Fit Tech for Fashion, 2014
Virtual-Fit Tech for Fashion, 2014 Virtual-Fit Tech for Fashion, 2014 A new wave of technologists is furthering fashion e-tailers' battle against high returns rates with virtual-fit tools that are savvy, practical and even fun. We spotlight the best concepts vying to digitally replicate the dressing room experience, including tech that physical retail can benefit from.
Retail
Digital Commerce
17 Oct 2014
Hyundai's Tech-Fuelled Showroom
Hyundai's Tech-Fuelled Showroom Hyundai's Tech-Fuelled Showroom Revamping the traditional car showroom experience with more than a small nod toward tech-savvy car buyers, South Korean car manufacturer Hyundai is set to open a digitally enhanced showroom at Bluewater shopping centre in the UK.
Retail
Store Concepts
15 Oct 2014
L’Oréal’s Virtual Make-Up App
L’Oréal’s Virtual Make-Up App L’Oréal’s Virtual Make-Up App In a bid to strengthen its presence among the growing legion of mobile shoppers, French cosmetics group L'Oréal has created a personalisation-focused virtual beauty app, dubbed Makeup Genius.
Retail
Digital Commerce
30 Sep 2014
Marriott’s 4D Travel Experience
Marriott’s 4D Travel Experience Marriott’s 4D Travel Experience Global hotel giant Marriott has joined forces with visual effects company Framestore to create a virtual travel experience.
Travel & Hospitality
Advertising & Branding
29 Sep 2014
Auto Branding: The Sound of Porsche
Auto Branding: The Sound of Porsche Auto Branding: The Sound of Porsche In a bid to court tech-savvy, style-conscious future consumers, German automaker Porsche has partnered with US audio specialist Bose on a pop-up experience dubbed The Sound Of Porsche: Stories of the Brand. The initiative transforms a space in Manhattan's fashionable Meatpacking district into a digital record store.
Retail
Store Concepts
24 Sep 2014
Augmented Reality App Layers Art Over Ads
Augmented Reality App Layers Art Over Ads AR App Layers Art Over Ads No Ad is a free augmented reality app that allows its users to layer artwork over advertising posters on the platforms of New York City's subway system.
Media & Marketing
Arts & Pop Culture
23 Sep 2014
Kenzo x Printemps Digi Promo
Kenzo x Printemps Digi Promo Kenzo x Printemps Digi Promo To celebrate the launch of its new collection designed exclusively for French department store Printemps, luxury French fashion label Kenzo has created both a pop-up store (located in Printemps' atrium) and a new mobile app providing additional digital access to the collaborative project.
Fashion
Retail
11 Sep 2014
Selling Scent
Selling Scent Selling Scent From hyper-sensory store spaces to online platforms using algorithms to predict preferences, we analyse a new wave of alluring strategies devised to sell scent.
Retail
Store Concepts
09 Sep 2014
Packaging Futures: Media-Enhanced
Packaging Futures: Media-Enhanced Packaging Futures: Media-Enhanced Easy-to-integrate media technologies are making packaging a new front line for advertising. From product demos to TV ads, we examine how media-enhanced packs can drive a holistic brand strategy – spanning online, on-shelf and at-home.
Product Design
Packaging Futures
21 Jul 2014
Packaging Futures
Packaging Futures Packaging Futures Evolved consumer needs and lifestyles are spurring perceptive brands and designers to rethink traditional packaging modalities.
Product Design
Packaging
21 Jul 2014
Lowe’s AR Simulator
Lowe’s AR Simulator Lowe’s Home-Improvement Simulator American home-improvement retailer Lowe’s has unveiled an in-store augmented reality (AR) simulator for home-improvement projects.
Retail
Interiors
03 Jul 2014
Beauty Retail Trends 2014
Beauty Retail Trends 2014 Beauty Retail Trends 2014 Beauty remains a buoyant retail market, able to weather even the trickiest of financial climates. From the value of convenience to the future of personalisation, we spotlight the need-to-know trends for engaging beauty fans in 2014. 
Beauty
Retail
06 Mar 2014
Interactive Virtual Promo: Sass & Bide
Interactive Virtual Promo: Sass & Bide Interactive Virtual Promo To showcase its Spring/Summer 2014 collection, Australian fashion label Sass & Bide has partnered with Aussie fashion photographer Terry Gates to shoot what the brand is referring to as the world’s first shoppable, 360-degree campaign. 
Retail
Advertising & Branding
10 Feb 2014
Product Hubs: Experimentation & Co-Creation
Product Hubs: Experimentation & Co-Creation Experimentation & Co-Creation Forward-thinking brands are transforming their shops from standard selling spaces into experiential hubs, primed for more personalised consumer engagement. Co-creation, customisation and experimentation are key.
Retail
Future of the Store
18 Oct 2013
Data Tracking & Response Monitoring
Data Tracking & Response Monitoring Data Tracking & Response Monitoring Sophisticated data tracking and response-monitoring technologies are turning the shop floor into a treasure trove of consumer info and rewarding retail experiences – but handle with care to avoid a privacy backlash. We survey the key innovations.
Retail
Future of the Store
18 Oct 2013
Shoppable Content: Publishing
Shoppable Content: Publishing Shoppable Content: Publishing The retail and publishing industries are tightly converging, marrying content with commerce. We examine the new routes to revenue, and the brands and publications partnering to best effect.
Retail
Anywhere Retailing
12 Jul 2013
Augmented Retail - The Virtual World is Here
Augmented Retail - The Virtual World is Here Augmented Reality Retail Opening up both a new realm of fantastical, hidden experiences and the ability to give consumers virtual access to products they had previously only dreamt about, Augmented Reality Retailing (merging the real and the virtual) makes for a smart choice –both in-store and on screen.
Retail
Digital Commerce
04 May 2011
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