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Brief Published: 20 May 2015

Enjoy: Flexible Retail Workers

Enjoy is the "world's first personal commerce platform", launched last week in the US by Apple's former head of retail, Ron Johnson. The start-up aims to reinvent the way people buy technology online by combining personal service with the convenience of e-commerce.

Shoppers buy their goods online via Enjoy's e-commerce site. An Enjoy expert then personally delivers the item to a customer's chosen location, and spends up to an hour with them assisting with set-up and installation, at no added cost. Read The Streamlined Sell for more on how brands are stripping back the retail process without shelving expertise.

In a model similar to ride-sharing service Uber, Enjoy experts can choose their own hours to suit their lifestyles. However, employees who work more than 25 hours per week have the benefits of a full-time, salaried position.

"Uber created the ability for people to work when they want. That's been a huge contribution to society," Johnson told journalists in New York last week. "And people love the freedom it provides, because people want to work when they want and not be stuck in an office. But I really think they deserve a better job."

Enjoy workers can benefit from "surge pricing" during overtime, the freedom to set their own schedules and switch locations with ease. New York-based Enjoy experts will also have access to the Enjoy house to relax between visits.

A recent study from global consultancy Ernst & Young revealed that nearly three-quarters of millennials believe one of the most attractive elements of any potential job is the ability to work flexibly. Some millennials are becoming Digital Nomads, conducting their freelance careers from co-working spaces and luxury hostels all over the world.

For more on how technology retail is changing, read Selling Technology and Tech Boutiques.