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Stylus is unique in its focus on five core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption and Wraparound Wellness. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects. 

We are delighted to share two in-depth reports from our Wraparound Wellness platform. This outlines the Stylus approach to the fast-growing wellbeing sector, setting the agenda for brands across all categories to adopt its new codes in order to attract an emerging breed of mindful, health-conscious consumers.

Bacteria Beauty: Dirty is the New Clean

As the trend for healthy living escalates, consumers are beginning to recognise that ‘good bacteria’ has applications beyond the kitchen, and brands are stepping up. This has resulted in a flurry of online discussion, an interest in the human microbiome and start-ups looking to meet early demand for new products.

Click here for the full report

Millennial Fitness Update: Tech Tones Up

Our update to Millennial Fitness: Party People explores the latest technologies, formats and spaces shaking up the millennial fitness market, from AI personal trainers and bus gyms, to group cycle classes that play into a pack mentality.

Click here for the full report

If you’d like to find out more about our four other innovation platforms – Sustainable Futures, Fast Consumption, Luxury Perspectives and Digital Worlds – explore the links below. 

Stylus is an innovation research and advisory firm. We identify and connect the most important global and cross-industry trends. We use this insight to help our clients understand the attitudes and behaviours of their consumers, what products and services they are using, and how they engage with the world around them. This enables our clients to innovate more effectively and make better commercial decisions.