As 61% of US consumers in 2019 cut back on soft drinks due to their high sugar content (Bev Industry, 2019), drinks companies have a lucrative opportunity to formulate healthier options that offer low-sugar indulgence and superior nutritional punch. Meanwhile, beverages that modulate energy patterns, from energy-boosters to sleep aids, are adding a more functional nuance to the category.
Soda’s Health-Conscious Pivot
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