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Brief Published: 27 Jul 2017

Speed Cleaning: The 10-Second Toothbrush


Over the course of our lifetimes, we will spend weeks brushing our teeth. But all that might be about to change, as a San Francisco-based start-up has developed a mouthpiece-style toothbrush that takes just 10 seconds to give a thorough clean.

Amabrush has soft silicone bristles that hit teeth at a 45-degree angle – cleaning them simultaneously using light pressure and subtle vibrations that remove plaque without damaging gums.

Research suggests 90% of dental and gum disease is caused by incorrect brushing, but the patent-pending device is designed to tackle this by making the process fully automatic.

Microchannels in the mouthpiece transport toothpaste to the teeth from a capsule in the handpiece, which attaches to the mouthpiece using a magnet.

The mouthpiece is made from an anti-bacterial silicone that kills 99.9% of bacteria and simply needs rinsing after use like a regular toothbrush. The flexibility of this material means that one size of mouthpiece is appropriate for all adults.

Amabrush is currently raising funds on Kickstarter to launch the innovative device, and at the time of writing has received more than $2m compared to its $58,000 request.

Due to the large amount of funding received, the company has pledged to include Bluetooth in the device and will develop an app enabling the user to order new mouthpieces or toothpaste capsules and choose from several vibration modes, such as gum massage or whitening.

See Rethinking Beauty: Fast Consumption for more examples of brands developing products and treatments that speed up everyday habits.