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Brief Published: 24 Jul 2012

Molecule Water Café


The Molecule Water Café in New York’s East Village – co-founded by American entrepreneurs Adam Ruhf and Alexander Venet – is filtering the city’s tap water down to its purest form and serving it up to thirsty patrons for $2.50.

The tap water is subjected to an intensive, seven-step filtration process that uses ultraviolet light, ozone treatments, reverse osmosis and carbon filtration to create “pharmaceutical-grade water”, according to the company’s website.

Customers can fill up their own bottles or purchase three- and five-gallon jugs that can be delivered to their homes via tricycle. The café also offers a range of additional supplements, including natural vitamins, minerals and plant-based additives that transform the filtered water into healthful tonics.

The Molecule Water Café aims to change the way we drink and think about water. “It’s about treating water a little more consciously, mindfully and respectfully,” says Ruhf.

The Molecule Project